- 18 member leagues partnering with Genius Sports to distribute official betting data from over 8,000 matches across 46 professional men’s and women’s competitions in Europe
- Genius Sports granted exclusive rights to capture and distribute official data to regulated sportsbooks worldwide, creating new collective business opportunities for domestic leagues
- GeniusIQ platform to be deployed across participating leagues, supporting performance analysis, officiating tools, and fan engagement through advanced AI technology
Nyon, 1 August 2025 – As part of its strategy to advance collective commercial opportunities, the European Leagues Association has facilitated a landmark partnership between 18 of its member leagues and Genius Sports Limited (“Genius Sports”), granting the company exclusive official betting data rights for participating leagues’ competitions. As part of this multi-year partnership, Genius Sports will also deploy its GeniusIQ platform across European football.
The partnership covers more than 8,000 matches across 46 professional football competitions in Europe, including both men’s and women’s competitions. Genius Sports will hold the exclusive rights to capture and distribute official betting data from these matches to its global network of regulated sportsbook partners. This collaboration sees the European Leagues join a premium data portfolio that already includes the Premier League and Ligue 1.
This agreement reflects the European Leagues’ ongoing commitment to fostering collaboration among its member leagues. By working together on strategic initiatives such as this, the Association aims to drive additional revenue streams, enhance business support services, and contribute to the long-term development and financial sustainability of domestic professional football across Europe.
As part of a shared commitment to driving innovation, Genius Sports will deploy its next-generation GeniusIQ platform in stadiums across participating leagues. This AI-powered technology underpins a suite of innovations across tracking, officiating, team performance, and fan engagement. Already used across the Premier League, Belgian Pro League, and Danish Superliga. GeniusIQ is designed to future-proof the commercial value of official football data for all stakeholders, and this partnership now establishes a strong foundation for long-term strategic collaboration and innovation.
Alberto Colombo, General Secretary of the European Leagues, said: “As part of the continued evolution of the European Leagues, we are proud to have once again supported our members in their future business and commercial development. This landmark deal with Genius Sports reflects both the evolution of the sports data market but also the way technology will play an increasingly intertwined role in the way commercial deals come to fruition.”
Steven Burton, Chief Partnerships Officer at Genius Sports, said: “This expanded partnership with the European Leagues significantly enhances the breadth and depth of official, premium data available to our sportsbook partners. More importantly, it reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities. By delivering the next-generation, AI-powered solutions that leagues want and need, we’re deepening alignment, strengthening our competitive moat, and accelerating the next wave of technological innovation across European football.”
European Leagues’ Members included in the agreement:
- Belgian Pro League
- Ligová Fotbalová Asociace
- Danish League
- Dutch Eredivisie
- Dutch Keuken Kampioen Divisie
- Finnish Veikkausliiga
- Deutscher Fußball Bund (on behalf of 3. Liga and Google Pixel Frauen-Bundesliga)
- Greek Super League
- Israeli Professional Football League
- Kazakhstan Football League
- Latvian Virslīga
- Norwegian Professional Football League
- Liga Portugal
- Romanian Professional Football League
- Serbian Super Liga
- Slovak Niké Liga
- Föreningen Svensk Elitfotboll
- Swiss Football League
