European Leagues is pleased to announce a new partnership with Foova, an innovative startup specialised in live statistical storytelling, powered by a proprietary data analysis engine augmented with AI.
Through this collaboration, European Leagues and Foova will explore how innovative live data technologies can support domestic leagues in enhancing fan engagement, strengthening digital content strategies, and unlocking new commercial opportunities through real-time match activations and sponsor integration opportunities.
This partnership reflects European Leagues’ continued commitment to developing our commercial and business development activities to help domestic leagues drive innovation and explore new opportunities. It also underlines the Association’s unique collective position within the European football ecosystem to support collaboration and create added value for its members.
Following Foova’s successful work with Ekstraklasa in Poland, this collaboration represents another step in supporting leagues with tools capable of delivering faster, more interactive and impactful live match content for fans, broadcasters, partners and sponsors.