The European Leagues Association announces the appointment of Two Circles as a commercial advisory partner.

Through this partnership, and in line with continuing to develop and drive forward our commercial ambitions, Two Circles and the European Leagues will work together to identify and unlock new commercial opportunities for its member leagues.

By combining the expertise of Two Circles with the collective strengths of the European Leagues, this collaboration will contribute to a broader business strategy aimed at helping members grow audiences and revenues, reach new fans, and deepen their connection with supporters worldwide.

This new partnership demonstrates once again the Association’s unique position within the European football ecosystem – as the only organisation of its kind to bring together domestic football leagues under one umbrella in Europe – to support and unlock incremental commercial value for its member leagues.

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