16 European leagues appoint official partners for collection and supply of fast data to betting industry

Nyon, 26 February 2020 – On behalf of its members, The Association of European Professional Football Leagues (European Leagues) and its data partners (in alphabetical order: Genius Sports, Sportradar and Stats Perform) are pleased to announce a second multi-league agreement for an additional three seasons ending in 2022, which marks the continuation of an initial cooperation that began in 2017.

The agreements now include sixteen (16) professional football leagues, as listed below:

  • The Austrian Bundesliga
  • Belgium Pro League
  • Czech Ligová Fotbalová Asociace
  • Danish Divisionsforeningen
  • Finnish Football League Association
  • Greek Super League
  • Israeli Professional Football League
  • Professional Football League of Kazakhstan
  • Latvian Football Virsliga
  • Dutch Eredivisie
  • Norwegian Toppfotball
  • Liga Portugal
  • Romanian Liga Profesionista de Fotbal
  • Serbian Super Liga
  • Swedish Föreningen Elitfotboll
  • Swiss Football League

The non-exclusive agreements give the sixteen leagues’ official betting data partners access to optimal, secure positions in-stadia for the live collection of fast data. This allows them to offer the most accurate and reliable data services to their betting operator customers.

Jacco Swart, Managing Director – European Leagues: “This partnership captures one of the key aims of the European Leagues when it comes to providing valuable and innovative services to our member leagues. The European Leagues are uniquely positioned to take advantage of opportunities such as these and we look forward to continuing to support the development of our members in relation to league business development. I’m delighted that we have not only being able to continue the relationship we have developed with these companies but that the number of leagues participating in this collective commercial project increased significantly which is the best proof that this approach functions.”

Steven Burton, Managing Director – Genius Sports, said: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games. Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.” 

David Lampitt, Managing Director Sports Partnerships – Sportradar: “Sportradar is very pleased to partner with the European Leagues given the progressive approach they have adopted for this deal. We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to work together in an open, transparent and collaborative manner for the benefit of the leagues.”

Alex Rice, Chief Rights Officer – Stats Perform: “Stats Perform is delighted to continue and expand our official betting data partnership with European Leagues. The transparent and progressive approach taken by European Leagues, provides value and security for the member leagues and ensures the collection and distribution of high-quality fast data with the utmost integrity, for premium in-play betting experiences.”

The European Leagues look forward over the coming years to further deepening our relationship with Genius Sports, Sportradar, and Stats Perform in areas related to, for example, the protection and use of official league data in new and innovative ways.

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About European Leagues:

The European Leagues gather 36 professional football leagues representing more than 950 clubs in 29 countries, across Europe. As the common voice of competition organisers at domestic level and professional football club employers at European level, the European Leagues seeks to enhance and protect the competitive balance of professional football competitions within European Football. The European Leagues’ Association works also as services provider to its member leagues in supporting domestic football in relation to various areas of league business development.

European Leagues Media Contact: communication@europeanleagues.com

About Stats Perform:

Stats Perform collects the richest sports data in the world and transforms it through revolutionary artificial intelligence (AI) to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with the top global sports media, tech companies, sportsbooks, teams and leagues. For more information, visit StatsPerform.com.

Stats Perform Media Contact: sarah.butler@statsperform.com

About Sportradar

Sportradar is the leading global provider of sports data intelligence. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

Sportradar Media Contact: comms@sportradar.com

About Genius Sports:

Genius Sports Group is a global leader in digital sports content, technology and integrity services. Our technology is used across the sports, betting and media sectors in over 150 countries worldwide, capturing real-time data points and live video streams that are optimised for sports fans, bookmakers and brands. Headquartered in London, we are the trusted partner to over 500 sports organisations globally, including many of the world’s largest leagues and federations such as the NBA, Premier League, FIBA, NCAA and PGA TOUR. Genius Sports is more than a technology provider. We build long-term partnerships with sports at all levels, helping them to control and maximise the value of their content while providing technical expertise and round-the-clock support.

Genius Sports Media Contact: chris.dougan@geniussports.com

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