(Munich 28 January 2015) – The EPFL and its Member Leagues joined the European Stadium & Safety Management Association (ESSMA) on occasion of its annual Summit which was held on 27th – 28th January at the Allianz Arena. The event was co-organised in partnership with our Leagues’ Association, the European Club Association (ECA) and the International Centre for Sport Security (ICSS).
The Summit counted with professionals from the stadium industry as well as clubs’ and leagues’ representatives from all over Europe. The participants had the occasion to broaden their respective networks and also enjoy technical visits to not only Allianz Arena but also neighbouring SGL Arena Augsburg. The visit of FC Bayern München’s training ground in Säbener Straße was also part of the proposed activities.
While keynote topics on technological stadiums and brand development were presented by Allianz Arena and Dallas Cowboys/AT&T Stadium executives, in-depth technical workshops on trending stadium topics were conducted by speakers coming from a few EPFL Leagues such as the DFL Bundesliga, the French LFP and the Belgian Pro League. Major club and stadium experts from Arsenal FC, FC Spartak Moskva, KAA Gent, Celtic FC, Valencia CF, Ferencvárosi TC, Wembley Stadium, Olympique de Marseille, Rugby Football Union and Bayer 04 Leverkusen were also actively contributing to the success of the programme.
Georg Pangl, EPFL General Secretary, who attended the event and also chaired one of the workshops focused on fan engagement and connectivity, commented: “This is an excellent platform where leagues, clubs and stadia management companies could meet to exchange the latest trends and learn from different management approaches on many relevant aspects such as safety and security but also all venue related marketing strategies which could help our clubs to further interact with their fans while maximizing their revenues”. “We are happy to give our contribution in this area since our leagues play a fundamental role in the coordination of clubs’ match operations and in raising up infrastructure and stadia management standards in the domestic competitions” concluded the EPFL executive.
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