EPFL Standing Committee on Social Responsibility, Lisbon, 27 November 2012
II Edition of the EPFL publication “The Social Value of Professional leagues’ also presented in Lisbon
Social Responsibility is right at the heart of the EPFL activities. Over the years it has become a priority area for the EPFL and under the banner “Great Football Makes Great Things” the Leagues reinforce their responsibility toward society.
Within this context, the EPFL held a successful “II Forum on Professional Football Social Responsibility” on 27 November, in Lisbon, Portugal. The event, which aimed to share knowledge and best practices in the football social responsibility field, was a perfect platform to pay tribute to the extraordinary work performed in this area by the EPFL, its Member Leagues and affiliated clubs.
Marcela Villarreal (FAO), Emanuel Macedo de Medeiros (EPFL), Isabel Jonet (European Federation of Food Banks against Hunger) and Mário Figueiredo (Liga Portugal)
The international forum, a unique event of its kind, counted with the participation of major experts in this area and key note speakers such as Mário Figueiredo (President of the Portuguese Hosting League); Emanuel Macedo de Medeiros (EPFL Chief Executive Officer); José Luis Astiazarán (President of the Spanish League and Fundación La Liga); Tom Bender (Chairman of the EPFL CSR Committee and President of the Bundesliga Foundation); Pete Fitzboydon (Operations Director of the English Football Foundation); Edu Jansing (Director of the Dutch More than Football Foundation); Pauleta (Portuguese football legends and Founder of Pauleta Foundation); Steffi Jones (former captain of Germany’s Women National Team and current Board Member of the German Bundesliga Foundation).
The event also counted with top level representatives of the English Premier League (Simon Morgan); the Italian League (Paolo Bedin, CEO Lega Serie B) as well as from Portuguese Clubs’ Foundations, such as the Benfica Foundation (Carlos Móia, CEO), Sporting Foundation (Aureliano Neves, President) and Marítimo Centenario Foundation (Sancho Freitas, Director).
II EPFL Forum on Professional Football Social Responsibility, Lisbon, 27 November 2012
On the occasion, the EPFL had the opportunity to give voice to his Member and Associate Members by presenting the II Edition of its publication “The Social Value of European Leagues”. This outstanding source of information, now available on the EPFL website, gathers all activities and initiatives developed in the social area by the European Leagues while giving and overview of the latest development of the EPFL worldwide known “Professional Football Against Hunger” Campaign developed in collaboration with the European Commission Humanitarian Aid Department (ECHO) and the United Nations Food and Agricultural Organisation (FAO).
Within this framework, the EPFL invited its longstanding social partner FAO, which on the occasion was represented by Marcela Villarreal, in a special panel discussion fully dedicated to the fight against hunger and poverty which also counted with the participation of Isabel Jonet, President of the Portuguese and European Federation of Food Banks against Hunger.
Edu Jansing (Director of the Dutch More than Football Foundation), José Luis Astiazarán (Fundación La Liga), Emanuel Macedo de Medeiros (EPFL), Pete Fritzboydon (The Football Foundation), Mário Figueiredo (Liga Portugal) and Tom Bender (Bundesliga Foundation)
At the end of the meeting, Emanuel Macedo de Medeiros stated
“The world has changed dramatically over the last few years and football has changed with it. The role of football organisations is no longer confined to the field of play. Today, football is much more than a game and much more than a business. Today, football organisations like the EPFL and the European Leagues acknowledge their responsibilities towards society.”
Mário Figueiredo “The diversity of the projects presented in this Forum demonstrates football’s ability to positively change society. I am therefore very honoured that Portugal was chosen for this initiative, which proves that football can and will continue to do great things!”
Marco António Costa, Secretary of State for Solidarity and Social Security of Portugal
Tom Bender “It is of utmost importance to consistently be aware of the fundamental role of football that lies within its outstanding social reputation. Once again, the EPFL Forum added to this. I am proud of the fact that for decades all European leagues and their protagonists have been and continue to be successful in their activities within the social sector. Some chose the instrument of public foundations, others work silently and largely unnoticed. We were able to once more use the Forum to discuss best-practice approaches”
Edu Jansing “It is good to see that the effort of professional football clubs in corporate social responsibility is intensifying all around Europe. It is also great to hear that the EPFL has decided to invest in knowledge sharing among their Leagues and leagues’ foundations. We as Eredivisie/More than Football Foundation have found that the Forum in Lisbon was a very useful experience.”
Steffi Jones (Bundesliga Foundation)
Simon Morgan “The Forum was a good opportunity to promote the outstanding work being carried out in the social responsibility field by leagues and football clubs. The power of football can be uniquely harnessed to address social issues and the Premier League was very pleased to be able to share our policy and strategy in delivering interventions both domestically and internationally”
Pete Fitzboydon “The Football Foundation was delighted to be invited to share our learnings of the last 12 years. It is clear that football is uniquely powerful in being able to transcend societal problems and deliver positive outcomes in communities across the world. It was truly inspiring to hear some of the stories from fellow presenters, furthering our understanding of the true power of the sport”
Marcela Villarreal “The EPFL Forum on Professional Football Social Responsibility was a great place to learn about the football industry’s strong social conscience. The EPFL and European football leagues demonstrated their firm commitment to tackling humanitarian and social issues in a strategic manner.
“We are proud to partner with the EPFL for the “Professional Football Against Hunger” campaign and to see how the campaign is held in high regard by their European member leagues and professional football clubs. ‘Great Football makes great things’ and one of them is contributing to reduce one of the worst problems of humanity, hunger. We look forward to developing future initiatives where football can unite people to make a difference. As the international community rallies around the cause of achieving ‘zero hunger in our lifetime’, strong partnerships like the one between EPFL and FAO are more important than ever.”
EPFL CEO Emanuel Macedo de Medeiros