EPFL develops strategic partnership with INK Sports Marketing

Curtis Martin and Jennie Enterprise from INK Group with EPFL Chairman Sir David Richards - EPFL General Assembly, Manchester, 27 March 2012
Curtis Martin and Jennie Enterprise from INK Group with EPFL Chairman Sir David Richards – EPFL General Assembly, Manchester, 27 March 2012

The EPFL has joined forces with INK Group LLC, an influential Holding Company working in the marketing and insurance sectors, based in New York, USA. The partnership embodies a series of marketing actions and initiatives, and shall run for a minimum period of three years.

INK SPORTS MARKETING:  Bringing Customized, Game-changing Solutions

About INK Sports Marketing
Ink Sports Marketing is a full-service global marketing agency that specializes in maximizing the power and passion of sports to bolster the value of our clients’ brands.  In strict collaboration with the EPFL Marketing Department, INK give Leagues access and insights into sports sponsorships, alliances, global events and local activations to create connections with consumers where they live, work and play.

INK’s services for EPFL Member Leagues and Associate Members include managing and negotiating sponsorship opportunities, naming rights, public relations, sponsorship activation, social media, special events and experiential marketing. 

Ink Sports Marketing shares the same entrepreneurial spirit and solutions-oriented approach as its parent company, Ink Ventures. 

Game Plan for Success

Game Plan for Success 

INK’s Sports Marketing Services

Sponsorships and Partnerships

  • Strategy and planning to optimize assets
  • Target research and identification
  • Negotiation of terms
  • Development of marketing materials (ie., ‘s ell sheet? and presentation)
  • Creating mutually beneficial partnerships
  • Contract facilitation
  • Activation planning and execution
  • Monitoring/Measurement / ROI

Naming Rights

  • Strategy and planning to optimize assets
  • Research
  • Liaising between parties
  • Development of marketing materials (ie., “Sell sheet” and presentation)
  • Negotiation of terms
  • Activation planning and execution
  • Measurement /ROI

Public Relations

  • Strategy and program development
  • Media relations
  • Press material development 
  • Spokesperson media training and management
  • Issues management
  • Special events, launches, activations
  • Video crew for b-roll, events, sizzle reels

Special Events

  • Strategy, planning and creative development
  • Event production and overall management
  • Timeline development and management
  • Venue identification and contracts
  • Red carpet/paparazzi management
  • Video crew
  • Staffing on-site, set-up, break-down

Social Media / Digital

  • Strategic counsel
  • Content development
  • Social media/blogger outreach
  • Creation of viral videos
  • Buzz building
  • Monitoring


Alberto Colombo, Head of Marketing & Communications

INK Sports Marketing:
Mandy O’Donnell, Chief Marketing Officer


Back to All News