(Moscow, 04 May 2012) – The EPFL has gathered a hundred East European Leagues’ and clubs’ senior representatives in a special summit co-hosted by the Russian Premier League and National Football League of Russia.
Welcomed by opening addresses from the President of the Russian Premier League and EPFL Board Member Sergey Pryadkin and EPFL and Premier League Chairman Sir David Richards, the participants addressed a substantial number of key challenges facing professional football. The discussions also focused on particular topics impacting upon Leagues and affiliated clubs’s porting and business models, such as:
- The current situation of professional football in East Europe – common concerns and challenges facing Eastern European football;
- Strategies and and best practice examples on how to organize a successful football event, with emphasis on event management from a sporting and commercial perspective, as well as the operation of the stadia as a whole, including safety, security and integrity policies; and
- Best practices to ensure the positive commercial development of football in Eastern Europe, considering key aspects like customer relationship management (including management of ticketing and hospitality), new media opportunities, selling of media rights and creation of a League TV channel as well as the relation between League/ club and sponsors.
At the end of the Summit, the EPFL CEO Emanuel Macedo de Medeiros concluded the working session by stating: “This summit was indeed a success! Once again, we have gathered the first line of professional football industry with some of the most knowledgeable experts in stadia and customer relationship management of leagues competitions, as well as in the media, new media and marketing areas. We gave the floor to leagues, clubs and other key stakeholders. Common concerns, knowledge and best practice were shared in a constructive spirit. This is part of a global, proactive and inclusive strategy which values the crucial role which Eastern European Football plays and will play in the years to come.”
Russian Premier League President and EPFL Board Member Sergey Pryadkin and EPFL Chairman Sir David Richards
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