The Edinburgh Castle, symbol and national monument of Scotland’s Capital, hosted on the 25 October 2012, the EPFL 2011/12 Best Practice Awards Gala, which counted with the presence of the Leagues’ most senior representatives as well as several other VIP guests.
The 2011/12 Best Practice Awards, which counted with the enthusiastic involvement of many candidate leagues and a record number of projects, honours the excellence of professional football management in the field of Youth Development, Media & Marketing, Stadia Management, Fan Management and Social Responsibility.
On the occasion, the following projects have been distinguished with the EPFL Best Practice Awards:
Golden Award 2011/12: Football “Made in Germany” – DFL Deutsche Fussball Liga GmbH (GER). In 2001, after a disappointing performance of the German national team at the EURO 2000, a programme to promote talent was launched, introducing compulsory youth academies for all professional clubs as one of the conditions for maintaining licensed status. To ensure the quality of education, the DFL has introduced certification for clubs academies. Thus the clubs receive information from a neutral source on where they rank and where there is potential for improvement.
Silver Award 2011/12: FC Zenit St Petersburg Academy – Russian Football Premier League (RUS). The academy was established in September 2009 with the scope to develop football players with potential to reach FC Zenit professional team.
Media & Marketing
Golden Award 2011/12: Eredivisie Live Sidekick – Eredivisie CV (NED). Eredivisie Live is a free and available-to-all second screen application for the League’s own TV channel Eredivisie Live. It is an interactive website that is supportive to the TV screen live matches and provides supplementary and deepening match information. The fan is neatly serviced with a wide range of game statistics, analyses, interviews, videos, quizzes and polls. In addition to the continuous information flow, fans are able to interact during the game, give their opinion on events and share it all through social media.
Silver Award 2011/12: LFP Mobile Application – Ligue de Football Professionnel (FRA). It is the official smart phone application of the French League. It aims to create the ultimate mobile destination for all French football fans by creating a state-of-the art app, focused on League 1, League 2 and the Coupe de la Ligue League Cup.
Golden Award 2011/12: Monzello New Multifunctional Sports Complex – Lega Pro (ITA). The project foresees the construction of a new ?Monzello? multi-functional sport complex (the existing complex operates since 1992 in the Italian city of Monza) entirely developed by an Italian 2nd division club, AC Monza Brianza. Within an area of 47,700 square metres, the project, which started last season, will be executed over period of 46 months.
Silver Award 2011/12: Electronic Sale of TIM Cup Final Tickets – Lega Serie A (ITA).
Lega Serie A presented an innovative project on ticketing, introducing for the first time an electronic sale system for a main event such as the TIM Cup Final 2012 in Rome Olympic Stadium. As result, 58% of the spectators acquired their tickets online.
Golden Award 2011/12: Kids Clubs – DFL Deutsche Fussball Liga GmbH (GER).
The project is focused on youth and it is about customer acquisition with social responsibility implications. Figures have grown significantly since the project was launched in 2006, with 26 clubs in the top two divisions offering today child-appropriate exercise and activity and engaging over 70,000 children all over Germany. Social action initiatives are also run by these ?Kids Clubs”.
Silver Award 2011/12: Eredivisie Fan Survey 2011/12 – Eredivisie CV (NED).
This edition of the Eredivisie Fan Survey (the third run by the Eredivisie) was the largest fan survey ever conducted in Europe with over 40,000 responses. The initiative is of much importance for clubs, which can use these figures to improve their communication, ticket sales, stadium attendance and fan experience, etc. Results are shared on individual basis with all Eredivisie Clubs.
Golden Award 2011/12: Integration, a Winning Game – DFL Deutsche Fussball Liga GmbH (GER): This campaign stands for variety and team spirit, fights against discrimination and for the integration of people with migration background.
Silver Award 2011/12: Kickz – The Premier League (ENG): In partnership with the Metropolitan Police, the project began in London in 2006, with the aim of using football to build safer, stronger, more respectful communities through the development of young people’s potential. Today it reaches 110 projects across England with over 60,000 young people engaged. Activities include football as well as other cultural and sport initiatives.
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