The EPFL is proud to announce the official engagement of the European Commission in the successful EPFL/FAO Campaign “Professional Football against Hunger”.
This new challenging project is aimed to develop and execute a high-impact and cost-effective awareness campaign to raise understanding in Europe and in the beneficiary countries of the ECHO-funded FAO interventions in support of people hit by natural or manmade disasters and contribute to the eradication of extreme poverty and hunger.
It will be based on ECHO-funded FAO activities and use FAO’s expertise in communication and EPFL’s network to produce and disseminate a wide range of visibility material, representative of FAO’s activities funded by ECHO in Africa, Asia and Latin-America.
The EPFL will mobilise its vast network consisting of a membership of 30 Member Football Leagues, comprising more than 900 professional football clubs across Europe and high profile football players, and use appropriate platforms to disseminate relevant information and reach out to the widest possible audience in Europe, as well as in beneficiary countries.
Using a wide platform of TV-channels, websites, publications, and soccer fairs, the campaign’s key messages will reflect the organisations’ common objective of providing assistance to communities hit by food crises – caused by natural or man-made disasters, including climate change, civil war, etc.
Material will be drawn from EU-funded FAO food assistance operations, ranging from emergency rehabilitation, minimising the damage to food production, restoration of self reliance to disaster risk reduction, preparedness, mitigation and prevention.
In order to increase audiences across Europe, messages will be disseminated in as much European languages as possible, using short and direct language.
The EPFL, ECHO and FAO share a vision of a world free of hunger. The EPFL and its member Leagues are a powerful tool to get ECHO’s and FAO’s message across and stimulate the attitude needed to win the fight against hunger: commitment, patience and perseverance.
NOTE FROM THE EDITOR
The EPFL and FAO signed on April 2008 an Agreement of Cooperation that culminated with the creation of the Professional Football Against Hunger Campaign and the organization of the successful European Match Day Against Hunger, held on 20-22 March 2009 (I edition) and on 22-24 October 2010 (II Edition).
The Food and Agriculture Organization of the United Nations (FAO) leads international efforts to defeat hunger. Serving both developed and developing countries, FAO acts as a neutral forum where all nations meet as equals to negotiate agreements and debate policy. FAO is also a source of knowledge and information. It helps developing countries and countries in transition modernize and improve agriculture, forestry and fisheries practices and ensure good nutrition for all. Since its founding in 1945, FAO has focused special attention on developing rural areas, home to 70 percent of the world’s poor and hungry people.
The Humanitarian Aid department of the European Commission (ECHO) was established in 1992. Thanks to ECHO, humanitarian action now occupies a key position in the European Union’s external action. ECHO is the world’s main player in this field. Through ECHO funding, some 18 million people are helped each year through 200 partners (NGOs, ICRC, and UN agencies like the UNHCR and the WFP). The EU aims to make its aid to third countries struck by natural disaster or conflict more effective and more humanitarian. ECHO reflects this desire. Its assistance is based on the humanitarian principals of non-discrimination and impartiality, which sets it apart from other types of aid given by the European Commission.Back to All News